Rothschild Strategies Unlimited LLC/ Strategyleader®


StrategyLeader® L.A.T.I.N ™                                                 Leadership

CEO Tenure!

Ten-year limits for everyone in all organizations!


Thank GOD for FDR!!

            Until Franklin D. Roosevelt there was no time limit on how long a President could serve. FDR was elected four terms, which was twice as long as any President. Other presidents had the opportunity. Washington could have become the FIRST MONARCH of the United States, but elected not to become a KING. Grant though about running for a THIRD term but elected not to.

            The second Roosevelt was elected for a fourth term even though he was dying, Fortunately Harry Truman led the crusade to prevent this from happening. It didn’t happen we might still have OBAMA.

            The same is true of companies and organizations.

            As a student of GENERAL ELECTRIC it was normal for GE to have a CEO who served TEN YEARS…this worked well until Jack Welch who lasted 20 years and who appointed Jeff Immelt, young enough to serve 20 years.

            It appears Jeff may be staying on the job too long.

            Welch did well until his failed Honeywell acquisition and Immelt appears to be “destroying” the essence of GE, namely diversified portfolio to concentrate on “digitalization” and “energy”.

            I believe in TERM LIMITS for all organizations. The U.S. President can only serve eight years, but SENATORS can serve for along as they can get elected and in some states this means 30 years plus.

            The SUPREME COURT and many FEDERAL judges can serve for LIFE and in some cases, they are not able to do the job because of age and health.

            Congressman terms are too SHORT and should be extended four TWO Four year terms instead of two year terms…(all they do is run for office and not do what we need done) Limit both the House and Senate to two five year terms.  

            We need to limit all leaders to no more than TEN years…if they can’t do the job in TEN years they should be replaced with some one who can do a better job.

            TEN YEARS and OUT!!


Bill Rothschild 

LEADERSHIP "No Cookie Cutters"  "Winning Strategically" begins and ends with having the right type of leader at the right time for the right tenure. My underlying premise is that the "right type of leader" depends on where the business or organization is on their life cycle and its strategies.  


the four faces of strategic leadership  

Published by John Wiley 1993

    The basic premise of this book is that there is no leader for all phases of organization's "life   cycle". The type of leader needed for a start up is different from the leader required when a       business is mature and declining. Bill Rothschild describes four types of leaders that vary         from one stage to another.

            RISKTAKERS are revolutionaries, like Stephen Jobs, Fred Smith of FEDEX, Jeff Bezos of Amazon, who can take a concept and develop a truly unique product or service that can last for decades and beyond.Risk-takers are required in two stages of the business/ segment life cycle. First when the business is in its EMBRYONIC stage and second when it needs to be restructoring! 

Risktaker leaders must be:--Missionaries--Willing to bet their careers--Intuitive--Adaptive/ Flexible--Dynamic/ Self Promoting--Ability to identify a need before others--Be prepared for success!  

           CARETAKERS are those leaders who can follow the risk takers and develop an organization and team that will permit the organization to grow systematically and profitably after the Risktaker. These are professional leaders who evolve change and make money for the stakeholders.Caretakers are required when the business is in its Moderate to Slowing Growth Period:

Caretaker leaders must be:----Organized and Methodical-----Cautiously adaptabl-----Analytical-----Team builders and leaders -----Not Self Promoting-----Ability to respond to a stakeholders’ need-----Being prepared for success! Examples:Current- Leaders of major corporations like GM, Ford, Procter Gamble.

           SURGEON LEADERS are those who are required when the organization has matured and may even be declining. They are able to determine the winners and then weed out the losers, either my selling them or closing them down. I think most of the leaders today are SURGEONs including our new president DONALD TRUMP who must reduce the size of government.

Surgeon leaders must be:----“Nothing is Sacred”---Willing to challenge the folklore   ----Realists and not dreamers   ----Ability Sell assets at a profit and Find new homes- ----Can take the heat  ----Be prepared for success! Examples: Jack Welch, Jeff Immelt  I Think at GE managers are the best surgeons and I wrote and article "GE College of Surgeons...MANY years ago and it is still valid.

            UNDERTAKERS are those required to close down the organization entirely and systematically sell it off or close it down entirely. Undertaker leaders must be: compassionate, ready to retire or leave themselves, have a willingness to take the heat and complete the task of closing down or selling the organization.