Rothschild Strategies Unlimited LLC/ Strategyleader®


StrategyLeader® L.A.T.I.N ™                                                 Leadership

Winners Are Different !

Differentiation strategies are the underpinning of successful businesses. In every industry, there are leaders and when you evaluate them you find they have a competitive advantage because of their strategic differences.

There are many ways to be different. It can be based on what they sell, how they sell it, how they produce or get their products and services, how they finance the customer or how they use governments to build unique barriers. This chapter describes all of the various ways you can create differences, as well how to illustrations of select a combination of differences that will provide a sustainable competitive advantage.

      Ways of creating a Sustainable Competitive Advantage

  • Procedure & Service Differentiators- Focusing on providing unique products or services.
  • Marketing or Sales Differentiators- Creating new ways to market or sell.
  • Pricing, Terms or Financing Differentiators- Providing unique ways to enable the customer to purchase or finance the purchases.
  • Production or Outsourcing Differentiators- Developing unique ways to produce or outsource.
  • Regulations or Legislation Differentiators- Using the government to provide barriers to entry or making it anatomical for external competitors to entry or participate in the market segments.

LEADERSHIP "No Cookie Cutters"  "Winning Strategically" begins and ends with having the right type of leader at the right time for the right tenure. My underlying premise is that the "right type of leader" depends on where the business or organization is on their life cycle and its strategies.  


the four faces of strategic leadership  

Published by John Wiley 1993

    The basic premise of this book is that there is no leader for all phases of organization's "life   cycle". The type of leader needed for a start up is different from the leader required when a       business is mature and declining. Bill Rothschild describes four types of leaders that vary         from one stage to another.

            RISKTAKERS are revolutionaries, like Stephen Jobs, Fred Smith of FEDEX, Jeff Bezos of Amazon, who can take a concept and develop a truly unique product or service that can last for decades and beyond.Risk-takers are required in two stages of the business/ segment life cycle. First when the business is in its EMBRYONIC stage and second when it needs to be restructoring! 

Risktaker leaders must be:--Missionaries--Willing to bet their careers--Intuitive--Adaptive/ Flexible--Dynamic/ Self Promoting--Ability to identify a need before others--Be prepared for success!  

           CARETAKERS are those leaders who can follow the risk takers and develop an organization and team that will permit the organization to grow systematically and profitably after the Risktaker. These are professional leaders who evolve change and make money for the stakeholders.Caretakers are required when the business is in its Moderate to Slowing Growth Period:

Caretaker leaders must be:----Organized and Methodical-----Cautiously adaptabl-----Analytical-----Team builders and leaders -----Not Self Promoting-----Ability to respond to a stakeholders’ need-----Being prepared for success! Examples:Current- Leaders of major corporations like GM, Ford, Procter Gamble.

           SURGEON LEADERS are those who are required when the organization has matured and may even be declining. They are able to determine the winners and then weed out the losers, either my selling them or closing them down. I think most of the leaders today are SURGEONs including our new president DONALD TRUMP who must reduce the size of government.

Surgeon leaders must be:----“Nothing is Sacred”---Willing to challenge the folklore   ----Realists and not dreamers   ----Ability Sell assets at a profit and Find new homes- ----Can take the heat  ----Be prepared for success! Examples: Jack Welch, Jeff Immelt  I Think at GE managers are the best surgeons and I wrote and article "GE College of Surgeons...MANY years ago and it is still valid.

            UNDERTAKERS are those required to close down the organization entirely and systematically sell it off or close it down entirely. Undertaker leaders must be: compassionate, ready to retire or leave themselves, have a willingness to take the heat and complete the task of closing down or selling the organization.