Rothschild Strategies Unlimited LLC/ Strategyleader®

This is a strategic overview of AMAZON with a specific focus on its healthcare strategies.

                OVERVIEW OF AMAZON SUBSIDIARIES. Most of us think of Amazon as the dominant Internet Retailer  but is is much more. This is a summary of its major subsidaries:

  • Amazon Web Services (AWS) is a subsidiary of that provides on-demand cloud computing platforms to individuals, companies and governments, on a paid subscription basis with a free-tier option available for 12 months
  • Amazon Maritime, Inc. Amazon Maritime, Inc. holds a Federal Maritime Commission license to operate as a non-vessel-owning common carrier (NVOCC), which enables the company to manage its own shipments from China into the United States.[67]
  • is a seller and producer of spoken audio entertainment, information and educational programming on the Internet. Audible sells digital audiobooks, radio and TV programs and audio versions of magazines and newspapers.
  • Brilliance Audio Brilliance Audio is an audiobook publisher founded in 1984 by Michael Snodgrass in Grand Haven, Michigan.[69] The company produced its first 8 audio titles in 1985.[69] The company was purchased by Amazon in 2007 for an undisclosed amount.[70][71] 
  • ComiXology ComiXology is a cloud-based digital comics platform with over 200 million comic downloads as of September 2013. It offers a selection of more than 40,000 comic books and graphic novels across Android, iOS, Fire OS and Windows 8 devices and over a web browser. Amazon bought the company in April 2014.[73]
  • Goodreads Goodreads is a "social cataloging" website  The website allows individuals to freely search Goodreads' extensive user-populated database of books, annotations, and reviews.    Amazon bought the company in March 2013.[74]
  • Shelfari Shelfari was a social cataloging website for books. Shelfari users built virtual bookshelves of the titles which they owned or had read and they could rate, review, tag and discuss their books.   bought the company in August 2008.[74] Shelfari continued to function as an independent book social network within the Amazon until January 2016, when Amazon announced that it would be merging Shelfari with Goodreads and closing down Shelfari.[75][76]
  • TwitchTwitch is a live streaming platform for video, primarily oriented towards video gaming content.   Twitch was acquired by Amazon for $970 million.[78] 
  • Beijing Century Joyo Courier Services. Amazon 40' container turnpike double, a long combination vehicle Beijing Century Joyo Courier Services is a subsidiary of Amazon and it applied for a Freight forwarding license with the US Maritime Commission.
  • Amazon Studios is a division of Amazon, that focuses on developing television shows, distributing and producing films, and comics from online submissions and crowd-sourced feedback.[2] It was started in late 2010.[2] Content is distributed through Amazon Video, Amazon’s digital video streaming service, and is a competitor to services like Netflix and Hulu.[3]

Other Operations

  • Amazon runs data centers for its online services and owns generators or purchases electricity corresponding to its consumption, mostly renewable energy.[109] The US Navyhas stated that its Relocatable Radar remains operable regardless of an Amazon wind farm.[110]  The company also records data on customer buyer behavior which enables them to offer or recommend to an individual specific item or bundles of items based upon preferences demonstrated through purchases or items visited.[111]
  • On May 5, 2014, Amazon unveiled a partnership with Twitter. Twitter users can link their accounts to an Amazon account and automatically add items to their shopping carts by responding to any tweet with an Amazon product link bearing the hashtag #AmazonCart. This allows customers to never leave their Twitter feed and the product is waiting for them when they go to the Amazon website.[113]